There comes a time in a startup’s life when they decide that the world should know what they’re up to. Blogging is one of the best ways to engage with everyone, ranging from updates to feedback from customers. We came up with our top 6 tips to help you start a blog. Yeayah.
1: So if you’re gonna start, don’t stop.
Alrighty, so look deep within your soul and ask yourself: am I really going to continue writing this blog if I start one up now? If the answer to that question is no, then put your hands where I can see them and step away from that website slowly. If the answer is yes, congratulations, perform all the customary actions required for starting up a blog and fire up your keyboard. If you don’t know where to start out, you can use Tumblr or WordPress; they are both easy to setup and have some pretty awesome templates to choose from.
2: Who are you talking to?
Still with us? Great! Once your soul has said yes, then you need to identify who you’d like your target audience to be. It’s important, since it will set the tone for your blog and determine your topics of conversation. It’s akin to understanding that you don’t walk into a room full of vegetarians and start outlining the pleasures of eating beef for every meal. As far as Fiestah is concerned, we want to share with our readers the experience of handling a company in its early stages and give event related tips and tricks.
3: Topics of conversation.
When you’ve already decided that the world should know you, why should the world decide the same? Keep the conversation fresh by introducing new topics which are popular. Drag old popular topics back into the limelight when there’s an update. Your topics should focus on who you are trying to attract. Since Fiestah is in the business of planning events (or rather making it easier to plan events), we plan to talk more about events. Topics could range from guides on how to plan an event, what the latest rage is, maybe even auspicious dates or locations.
4: Update constantly.
Updates are the lifeblood of a blog. Just like your heart, if you ever stop pumping out new content, your blog will keel over and die. Unlike your heart, you don’t need to keep up an 80 BPM (blogs per minute) rate, but perhaps 2-3 updates a week at least, to let your audience know you still care. Keep up to date with what they’re interested in.
5: Promote your blog. But don’t be annoying about it.
Start with a couple of friends. Post a link up on your Facebook or LinkedIn. Tweet it. Be generous with your own time. If you’d like people to follow your blog, follow theirs. Leave a couple of comments (constructive ones!) here and there. Express an interest. Start up conversations through mail or chat, and slip in that you have a blog of your own. Invite them to look your site up.Sooner or later, if your reader base builds, news of your glorious blog will take on a life of its own.
Don’t post a link every couple of minutes to any of the mediums mentioned above.Don’t spray paint the URL on a wall. Don’t whisper the URL into the ears of random strangers in a bus. Don’t act like a telemarketer desperately trying to increase sales by relentless calling up random people. But if a telemarketer calls you up, feel free to tell them the URL of your blog.
6: Realistic expectations and thick skin.
There’s a saying that if you try to please everyone, you end up pleasing no one. Since not everyone will like what you say, ultimately some individuals will decide to click on the comments button and dish out internet justice. Constructive criticism is always welcome. This is where thick skin factors in. Build from your weaknesses and build up your strengths. Most importantly, ignore trolls and haters. –
Hopefully 6 months from now we can come up with an article to help people grow their blog!